Abstract: This presentation will discuss why and how enterprise IT organizations are migration toward design and development of a SOA (Service Oriented Architecture). The practices and tooling makes creation, consumption, and discovery of many different types of services readily accessible to developers so they can focus on business implementation and not technology implementation. The services-centric approach is accompanied by a new approach to application development, assembly, and deployment which greatly enhances the management of small as well as large applications. The presentation will include a review of how the IBM Software Development Platform's support for developing services and SOAs advances the state-of-the-practice. The presentation will include examples of customer experiences, and the challenges they face. The presentation will close with a view of future directions for Rational's SOA tooling, and the challenges that lie ahead.

Short Bio: Alan W. Brown - Alan is a Distinguished Engineer at IBM Rational Software responsible for future product strategy of IBM Rational's Design and Construction products. He defines technical strategy with IBM Rational product teams, and consults on product direction with IBM customers looking to improve software development efficiency through visual modeling, code generation from abstract models, and systematic reuse. Alan has published several books and over 50 papers on software engineering topics. He has a PhD in Computer Science >from the University of Newcastle upon Tyne, UK.