Abstract: Serious games are part of an evolving market, evolving from traditional modeling and simulation as well as interactive multimedia and instruction. In this conversion of training and education with entertainment, learning is finding new sources for inspiration and information, and helping train diverse groups of professionals who need to be well-prepared for any challenge, including business people, sales experts, doctors, nurses and pilots.

In this seminar, the speaker shall

• Spotlight how experiential learning centered on learning outcomes can ensures a continual focus on measurable behaviors.

• Show you how to measure post-game performance to provide a clear ROI and how learning objectives translate into behavioral goals.

• Discuss how tangible feedback and reporting capabilities create a system of rewards for appropriate player performance. • Outline how serious game design is tailored to learning objectives, rather than vice versa.

• Explore several case studies highlighting the design of successful serious games.

Short Bio: Jerry Heneghan is CEO of Virtual Heroes and a noted expert on serious gaming, simulations and modeling. One of his major interests is in interactive programming to help user understand the possibilities and potential serious gaming can provide.